Chess championships, which once were a dated and very predictable visual experience, are now well back inside the design perimeter. As a sport, it has gained a visual language, branding strategies, a collectors’ base and high expectations.
World Chess, the organizer of the 2018 World Chess Championship Match in London, invited Kosmos, a groundbreaking architecture collective, to test the boundaries of the World Chess Championship venue design and decor, mindful of the fact that the Match, a culmination of the two-year Championship cycle, was to be held in the 19th century classical building in London’s Holborn.
Different venue segments
Kosmos also did a study of patterns – a natural extension of chess and also part of the visual identity of the Match.
The final design theme was ‘unboxing’.