Feature London

What Did You Buy at the World Chess Championship

Here at World Chess, we believe that chess is very much about design. We believe that buying and owning a chess set (and using it!) should spark instant joy. Therefore we paid a lot of attention to the design of the 2018 World Chess Championship Match experience. You have probably heard about the ‘pawnagraphic’ logo. Well, that was us. For the Championship Match, we have partnered with our long-term collaborators, Pentagram and Shuka Design, to produce a…

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